Train and Teach When Presenting

school-teacher-logo-26558652Do you train people? The you must know that training involves persuasion. When we train people, we sway them into whatever it is we are trying to sell or advocate. The opposite is also true. Persuasion also trains and therefore teaches. Why is this so?

Isn’t it that when we sell something, be it a product, a service or a belief, we tell our market the benefits they will get from buying it. Or if we are proposing something and we want the approval of your boss or client, we need to tell them its value. So this means that when presenting what we have to them, we also teach and train them.

To give you a better idea about this concept, please head to this link: Presenting = Communicating = Training



Free PowerPoint Webinar by Ellen Finkelstein

ELLEN PHOTOOn August 14, Wednesday at 11am PT / 2pm ET, PowerPoint expert Ellen Finkelstein will be conducting a FREE webinar: High-Persuasion PowerPoint Presentation Secrets.

On this webinar she’ll show you easy-to-use techniques to turn your live or web presentations into high-persuasion powerhouses. This will help you gain opportunities and sales for your work or business!

During this webinar, presented by PowerPoint expert Ellen Finkelstein, you’ll see WITH YOUR OWN EYES:

  • Why you shouldn’t put what you say on your slides – contrary to what you see all the time!
  • Why images are much more persuasive than text
  • How to use powerful images to persuade your audiences
  • The 3 PowerPoint problems that most presenters make and how to easily solve them
  • How to tap into your audience’s emotions so they will make the decision to buy, approve, or accept your message

Marketers have used these techniques in the past and have increased their conversion rate from 50% to 70% after applying these secrets!

So register now by going to this link:

The webinar is for FREE! Mark your calendar:

Date: Wednesday, August 14th

Time: 11am PT / 2pm ET


4 Keys to Persuading Your Audience

Remember this acronym: C.A.R.E. These letters stand for CredibilityActionReason, and Empathy. These are the four things you will need if you want to persuade your audience to do something or not do something or compel them to do whatever it is that you are advocating, selling or teaching.

Credibility – Without it, your audience won’t even listen to a word you’re saying.

Action – Be clear about what action you want done and ask your audience to do it.

Reason – Provide a good enough reason that will resonate with the values of your audience so that they’ll be compelled to take action.

Empathy – Put yourself in your audience’s shoes. Understand their reasons and show respect for them, and then metaphorically put your arm around their shoulder as you gently guide them to taking your desired action.

For more insight on this matter, please head to:  Handle With CARE: 4 Keys To Convince Any Audience