4 Keys to Persuading Your Audience

Remember this acronym: C.A.R.E. These letters stand for CredibilityActionReason, and Empathy. These are the four things you will need if you want to persuade your audience to do something or not do something or compel them to do whatever it is that you are advocating, selling or teaching.

Credibility – Without it, your audience won’t even listen to a word you’re saying.

Action – Be clear about what action you want done and ask your audience to do it.

Reason – Provide a good enough reason that will resonate with the values of your audience so that they’ll be compelled to take action.

Empathy – Put yourself in your audience’s shoes. Understand their reasons and show respect for them, and then metaphorically put your arm around their shoulder as you gently guide them to taking your desired action.

For more insight on this matter, please head to:  Handle With CARE: 4 Keys To Convince Any Audience