Why Presentations Fail

presenternews photoBelow are the usual reasons why presentations fail. Take note of them and make sure that you do otherwise the next time you have a speaking or presentation engagement.

1. Don’t Know Your Audience – Your presentation is always for your audience and not for you. So know their needs, the reason why they are attending your talk, what their views are, what they want from you, their position on the subject matter, etc. The better you know who and what your audience are, the easier it is for you to convince, persuade and motivate them.

2. Lack of Authenticity – Always be who you are. Your real self will always shine through and if you’re being a fake up there on stage, your audience can always sense this and might make you lose your credibility and sense of authority in the process if you’re not being true to yourself.

3. Lack of Storytelling – Bombarding your audience with facts and figures will just become a meaningless act if your audience can’t relate to it. So put some story into it. Make an analogy. Tell a story. By doing this, you evoke emotions which make it easier for your audience to remember the data presented.

4. Bad Slidedecks – In making your slides, remember that less is always more. Instead of putting a lot of words on a slide deck, show pictures instead.

5. Unpreparedness – As the cliche goes, practice makes perfect. So practice, practice, practice. The more prepared you are with your speech or presentation, the more confident you’ll be and the less mistakes you’ll make.

6. Anxiety – Don’t turn down an opportunity to talk or present just because you’re nervous or anxious. A little nervous energy is always good for any presentation. Use this energy to make your presentation flawless.

To get more insight about this, please head to:  80% of Presentations Fail – Do yours?


About presenternews
I write about presentation skills and provide news from the presentation skills blogosphere.

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