Ten Mistakes to Avoid When Getting a Keynote Speaker

Have you ever tried looking for the right keynote speaker for an event you’re organizing? It’s not that easy isn’t it? There are just so many things to consider and the last thing you need is to have someone that is not at all perfectly fit for your event.

Below are ten mistakes people usually commit when trying to look for that perfect keynote speaker. Be sure not to make these mistakes and your event ought to be a breeze.

  1. Not defining what a successful event will look like.  – A successful event is accomplished when the audience is more than satisfied with the outcome. Were they able to get what they want from the speaker? Were they able to do what you want them to do? Remember, it’s always about the audience and not about the speaker.
  2. Not being clear about the outcome of the speaker’s presentation. – Like what Stephen Covey said in his book 7 Habits of Highly Effective People, “Begin with the end in mind.” Need I say more?
  3. Hiring an egocentric speaker. – A good keynote speaker will always think of what’s good for the audience rather than what’s good for himself.
  4. Ignoring the role of the speaker in meeting the event organizers’ objectives. – The relationship between the speaker and the event organizers should always be win-win.
  5. Not having a follow-up strategy. – Good speakers will always offer something more especially if you expect the audience to change or to take action. The speaker could recommend one-on-one consultations, books to read, online courses to attend, etc.
  6. Not asking for references. – Do your homework well. Always ask people who already had the chance to listen to this keynote speaker before: Would they hire him/her again?
  7. Hiring the cheapest speaker. – What you pay for is what you get. So set aside the right budget and go get the right speaker for the job.
  8. Focusing on lowering the fee. – Good speakers are typically expensive. So instead of focusing on how you can lower their fees, the better thing to do would be to increase their value. Like ask him/her if he/she could do one on one consultations afterwards, even just a short one after the event.
  9. Getting the speaker in and out quickly. – Have your speaker attend the program and get him/her involved with the audience by having him/her stay afterwards in case people would like to ask further questions and build on what has been talked about.
  10. Hiring a speaker when you need something else. – If it’s not a keynote speaker you need, then don’t get one. Perhaps what you really need is just an expert or a few experts from your company to explain some things. Then that’s who you get.

Organizing events is tough. Sometimes you have to cut corners. But cutting corners when it comes to getting the best keynote speaker is not a good idea. By avoiding the above-mentioned mistakes, you can be assured that your audience will be more than happy to keep coming back to your events. And if you happen to be a keynote speaker yourself, then these tips could apply to you too.

For more insight on this matter, please head to: Ten Common Mistakes When Hiring a Keynote Speaker


About presenternews
I write about presentation skills and provide news from the presentation skills blogosphere.

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