The Four Commandments of Storytelling

Wherever we may be (at home, in the office, with our friends or colleagues), we always tell stories no matter how simple or complicated. But if we want to create a big impact to our audience, here are four commandments we ought to follow:

1. Begin with the end in mind. – You’ve probably heard of this phrase from Stephen Covey’s 7 Habits. It also applies to storytelling.  “Storytelling is joke telling. It’s knowing your punch line, your ending. Knowing that everything you’re saying from the first sentence to the last is leading to a singular goal.”

2. Heed the Greatest Story Commandment: “Make me care.” – In this instance, make your audience care whether there are only  few people listening to your story or a multitude of them. Remember, it’s always about your audience and not about you. Your story must be able to evoke the right emotions to compel your audience to act.

3. Make the audience work for their meal. – “Don’t give them four. Give them two plus two.” – When giving your story, don’t divulge all the details. Make your audience crave for more and let them solve some of the problems on their own. “Good storytelling is the well organized absence of information – that absence draws us in and makes us want to know more.”

4. Make it personal. – “Use what you know. Draw from it. [Capture] a truth from your experience. [Express] values that you personally feel deep down to your core.” It’s the same with blogging. Why do you think bloggers are usually more effective than traditional PR or ads? It’s because bloggers draw from their own experiences which make their posts more authentic, credible and real.

For more details about the four commandments of storytelling, please head to:

Follow the Four Commandments of Storytelling

About presenternews
I write about presentation skills and provide news from the presentation skills blogosphere.

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